Young people in England are being targeted by the government in a bid to recruit thousands of more care workers.
The Every Day is Different campaign will be promoted on social media and online platforms to get the under-40s to take up jobs such as care workers, therapists and activity co-ordinators.
There are currently more than 100,000 vacancies in the sector – a figure which some warn may rise after Brexit.
It comes as a report says a lack of community staff may damage the NHS.
The report by the Health Foundation charity said the number of GPs had fallen slightly in the past year and there continued to be shortages in key posts such as community nurses, learning disability staff and health visitors.
Many of these work side-by-side with care staff.
Anita Charlesworth, from the Health Foundation, said there needed to be a “coherent strategy” to address the workforce problems.
Source: The BBC News